In this video I will show you how to do an SEO audit for you or your client’s website using my 17 point SEO audit checklist.
The audit will include key technical, on-page and off-page elements designed to help improve your website’s rankings in organic search.
Technical SEO Audit
1. Index Coverage Checks.
2. XML Sitemap Check.
Use the SEOquake browser extension to help find the location of your sitemap:
3. Check For Blocked Pages.
Use Siteliner to find duplicate content on your site:
4. Internal Linking Checks.
5. Broken Link Checks.
Use Screaming Frog to crawl up to 500 URLs on your site for free:
This will help you find broken links on your site, as well as help with other items in subsequent steps.
6. Redirect Checks.
7. Site Architecture.
8. Page Experience Checks.
Use Google’s Page Speed Insights to get lab data for your Core Web Vitals:
Use Google’s mobile friendly test to check if your page’s are mobile friendly:
On-Page SEO Audit
9. Keyword Research.
Here are some videos to help you with keyword research.
My free keyword research template:
How to conduct a SERP analysis:
How to create a keyword map for your site:
10. URL Formatting Checks.
11. Title Tag & Meta Description Checks.
12. Site Favicon.
Check out Google’s documentation for guidelines on optimizing your site favicon:
13. Heading Tag Checks.
14. Structured Data Checks.
Google’s list of various structured data types: